Monday, November 05, 2007


Major Changes at

Important Message to all online customers.

Online orders will be suspended at midnight on Wednesday 7th November 2007 for around 17 days.

All orders received before that date will be shipped on Thursday 8th November.

The store will re-open on Monday 26th November with some significant changes. Most notably we will be ceasing the supply of 250 gram bags of coffee beans via the postal system.

After more than 7 years supplying freshly roasted coffee beans on a "roast and post" basis, we have decided to rationalise the various facets of our coffee business and concentrate on the supply of coffee in units of 2 kgs or more.

At the same time we have reduced the range of products to a core of 4 single origin coffees and two blends. Currently these are :

Costa Rica "Brumas del Zurqui"

Colombia "Quebradon"

Ethiopia Yirgacheffe

Brazil Pulped Natural "Fazenda Fortaleza"

Hill & Valley House Espresso Blend

Mountain Blend

All online orders will be shipped using a reliable 2 day courier whom we have been using for a number of years.

The new, much simplified, store will offer various options for shipment in units of 2, 6 or 12 kg consignments.

Whilst the changes will simply offer increased flexibility to those who habitually buy in bulk, we realise that customers who regularly buy 1 to 4 packs of 250 grams will be faced with a choice of either changing their purchase quantity or shopping elsewhere. We would like to take this opportunity to thank all of you for your loyal custom over the years. The decision has not been taken lightly, but we believe it was necessary to enable us to continue to offer our coffees online.

The 250 gram consumer packs of coffee will still be available at all times at The Coffee Tree in Aylesbury and Barry Ferguson will be happy to help you with the purchase from a selection of our beans roasted and delivered weekly.

The address :

The Coffee Tree,
11 George Street
HP20 2HU

As a regular user of the 250g pack service, I am of course disappointed. I will try a 2kg bag to see how it works out. I don't suppose a 1kg would be an option? Anyway, I have thoroughly enjoyed your fresh coffee over a number of years and wish you the best of luck.
This really sucks - you are basically telling domestic customers to go elsewhere. I have been buying your espresso blends for years not least because of the roast and post policy. Not only are you increasing the bag sizes you are also cutting the range significantly.

I'll be going elsewhere.
We sincerely appreciate the loyalty of our regular online customers over the years and we have strived to give them good value for money and the best service we could.
We knew the changes would make some regular customers unhappy and have wrestled with this switch for a number of months. We believe that the 2 x 1kg bag pouch option does offer a real viable product for the domestic user, but accept that some customers will choose to go elsewhere. C'est la vie, but thanks anyway.
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